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Design concept · Travel & tourism


A 17-page A4 profile for the kind of business that sells many journeys at once: Umrah and Hajj, airline tickets, visas, holidays abroad and tours of northern Pakistan. It has to win the trust of pilgrims and families, and still sell colourful holidays and adventure.

This is a design concept, not client work. Noor & Nomad Travel is a fictional brand created by Seven Layers to show our work for the travel industry. Services, figures and prices in the profile are illustrative, and its contact details are placeholders. The profile says so on every page, and so do we.

Sector
Travel, Umrah & tours
Scope
Company profile · 17 pages · A4 print and PDF
Status
Design concept — fictional brand, illustrative content
Imagery
Licensed Pexels stock, credited
The design

The brief we set ourselves.

Cormorant Garamond for display, Manrope for text, Amiri for Arabic and Noto Nastaliq Urdu for the Urdu lines. Brand red, deep navy, sand and gold. Full-bleed destination photography and a postcard motif on the cover. The decisions that matter, though, are about who reads it and what they need to see first.

Faith and leisure, one document
Umrah and Hajj sit beside honeymoons and mountain tours without either feeling like an afterthought. Pilgrimage pages are calm, dark and reverent; holiday pages are bright. The type, grid and footer stay the same, so it reads as one company.
Trust before the sale
Who the company is, how it is licensed and how bookings work come before a single package. Travel and Umrah buyers in Pakistan are rightly wary of agents. The profile answers "can I trust you with my family's money?" before it asks for any.
Prices on an insert
Package prices change every season and with every airline fare. They sit on a separate price sheet that can be reprinted on its own, so the profile does not go out of date the month after it is printed.
Built for scanning
Package tiers, visa destinations and northern tours are tables, not paragraphs. A customer comparing three agents' brochures is looking for durations, hotel distances and what is included, and finds them in seconds.
Written for its readers
The Talbiyah in Arabic on the Umrah page and Urdu lines alongside the English. A pilgrim's family reads this profile together, and not all of them read English first.
An anti-fraud notice
"We deal only through the official numbers printed in this profile." Impersonation is a real problem for travel agents. One line protects customers from it, and protects the business from disputes over payments it never received.
How it's built

Built like software, so it stays up to date.

A profile is usually a design file that someone redraws every time a price or a phone number changes. This one is generated from content files, so the travel company changes the words and the pages follow.

One source

Written as a Next.js print route: copy, packages and prices live in typed content files, so a content change never means redrawing a page.

Rendered to A4

Playwright prints the route to a PDF; the pages on this site are rendered from that same PDF.

Checked automatically

A QA pass screenshots every page and flags any content that overflows it, before anything is printed.

Several editions

A print-ready edition, a watermarked review edition and this showcase edition all come from the same source.

Credits. Photography from Pexels, used under the Pexels licence; photo numbers 18274448, 13294978, 27347926, 12808986, 34246953, 30429165, 12912453, 4514121, 2147486, 12717154, 7310015, 10748171, 19212098, 5904675, 30812218, 18766053, 29401243, 9782465, 26673849, 18024491, 33975252, 31080809, 7411986, 19228322, 14573824, 1842332, 33297225, 5461582. People shown in stock photographs are not clients of any company named here.

Your travel business

Need a profile for your travel or Umrah business?

Tell us what you sell and who buys it. We'll quote a fixed price in writing within 24 hours of the call, then build your profile with your name, your packages and your photography, and a print-ready file.

What the call covers
Free · 30 min
  • 01Your services — Umrah, tickets, visas, tours: what to lead with
  • 02Your customers — who reads the profile, and in which languages
  • 03Your prices — what goes in the profile and what goes on an insert
  • 04Print and web — the PDF, the printed copy and the website
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