SPF, DKIM and DMARC: why your email stopped arriving
Since 2024 the big providers reject unauthenticated mail rather than filtering it. Three DNS records decide whether you reach the inbox or the bin.
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The channel you own outright: what to send, when, and how not to annoy the list you spent years building.
4 articles
The five emails every small business should have running
Not a newsletter nobody reads. Five automated messages that do their work quietly, and the order to build them in.
Abandoned carts: the fixes that recover the most revenue
Most people who add to your basket never buy. A handful of unglamorous changes to your checkout will win back more of them than any discount code.
Email marketing: the most underrated channel for small businesses
No algorithm, no ad auction — just a direct line to people who already know you. Why email quietly outperforms, and how to start without being spammy.
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