Static, serverless and the edge: how hosting quietly changed
The model most small-business sites still use was designed for 2005. What replaced it, why it's faster and cheaper, and where it genuinely doesn't fit.
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Speed & performance
Why sites feel slow, what the measurements actually mean, and the fixes that move them.
6 articles
What "modern hosting" actually means, and how to check yours
HTTP/3, TLS 1.3, IPv6, HTTP/2 — four things you can check in two minutes that tell you whether your host is maintained or coasting on 2015.
Types of hosting compared: shared, VPS, cloud, managed, static
Five kinds of hosting, what each is genuinely for, and the honest answer to which one your site needs — including when the cheapest option is the right one.
Technical SEO: the fixes that actually move rankings
Most technical SEO advice is a checklist of things that change nothing. Here are the problems that genuinely hold sites back, in the order worth fixing them.
Core Web Vitals in plain English: what actually makes a site fast
Google grades your site on three speed measurements. Here's what each one means without the jargon, and the handful of things that genuinely move them.
7 signs your business website needs a redesign
Not sure if your website is helping or hurting? Here are seven clear signs it's time for a refresh — and what a modern site should do instead.
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